Work

Experiential marketing, brand image and brand loyalty: a case study of Starbucks

Year: 2020

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-01-2020-0014

Author: Wen-Jung Chang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3045048660

FWCI: 18.04

Cites: 81

Cited by: 117

Related to: 10