Work

Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising

Year: 2020

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2020.07.005

Authors: Julie Bilby, Mike Reid, Linda Brennan, Jiemiao Chen

Institutions: RMIT University, Monash University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3045105741

FWCI: 1.288

Cites: 140

Cited by: 10

Related to: 10