Work

What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products

Year: 2020

Type: article

Abstract: What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. This research is co-financed by Greece and the European Union (European Social Fund-ESF) through the Operational Program «Human Resources Development, Education and LifelongLearning 2014-2020» in the context of the project "Green entrepreneurship as a push for the Greek economy amid economic recession.Creating an environmental digital business model

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2020.110124

Authors: Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas, Ioanna Yfantidou

Institution: Aristotle University of Thessaloniki

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

Funders: European Commission, European Social Fund