Work

Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate Sponsorship Programs

Year: 2020

Type: article

Source: Health Communication

DOI: 10.1080/10410236.2020.1794548

Author: Guanxiong Huang

Institution: City University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: City University of Hong Kong

Award: G3723459526

OpenAlex ID: W3045457345

FWCI: 3.35

Cites: 57

Cited by: 19

Related to: 10