Work

Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method

Year: 2020

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2020.1794933

Authors: Zachary William Anesbury, Carl Barrie Driesener, Bill Page, Steven Bellman, Byron Sharp

Institution: University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3045833158

FWCI:

Cites: 47

Cited by: 5

Related to: 10