Work

Channel Strategies and Marketing Mix in a Connected World

Year: 2019

Type: book

Source: Springer series in supply chain management

DOI: 10.1007/978-3-030-31733-1

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3046464889

FWCI: 2.349

Cites:

Cited by: 13

Related to: 10