Work

Are products striking back? The rise of smart products in business markets

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.06.011

Authors: Catherine Pardo, Björn Sven Ivens, Margherita Pagani

Institutions: École de management de Lyon, University of Bamberg

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3046511451

FWCI: 5.411

Cites: 83

Cited by: 41

Related to: 10