Work

The drivers of desirability in scarcity marketing

Year: 2020

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2020-0187

Authors: Tser Yieth Chen, Tsai Lien Yeh, Ya Jou Wang

Institutions: National Taipei University, Ming Chuan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3046547101

FWCI: 4.896

Cites: 56

Cited by: 35

Related to: 10