Work

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Year: 2020

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-020-00735-1

Authors: Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse

Institutions: Louisiana Tech University, University of Richmond, Louisiana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3046781422

FWCI: 12.61

Cites: 87

Cited by: 208

Related to: 10