Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
Year: 2020
Type: article
Authors: Chedia Dhaoui, Cynthia M. Webster
Institutions: UNSW Sydney, Macquarie University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3047802401