Work

Methodology for the implementation of subscription models in machinery and plant engineering

Year: 2020
Type: article
Abstract: Digitization and Industry 4.0 enable the development of new business models. A promising type of new innovative business models, especially for the machinery and plant engineering industry, are subscription models. They contribute significantly to a sustainable and efficient use of product-service systems. Instead of a one-time product-oriented transaction, companies can focus on a continuous fulfilment of their customers’ needs and benefit from a long-term business relation. However, there is a lack of procedural instructions for the implementation of subscription models. This paper describes a methodology to design an implementation process for subscription models in the machinery and plant engineering industry.
Language: English
Subfield: Marketing
Open Access status: diamond
OpenAlex ID: W3047816573
FWCI: 4.127
Cites: 28
Cited by: 25
Related to: 10