Work

Perceived Performance of wood furniture Small Medium Enterprises on Innovative Marketing Strategies in Nigeria

Year: 2020

Type: article

Study design: Observational Study

Source: Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)

Authors: Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail

Institutions: Mai Idris Alooma Polytechnic, Universiti Putra Malaysia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3047955220

FWCI:

Cites: 30

Cited by: 1

Related to: 10