Work

The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2019-2241

Authors: Wioleta Kucharska, Ilenia Confente, Federico Brunetti

Institutions: Gdańsk University of Technology, University of Verona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3048478117

FWCI: 7.215

Cites: 85

Cited by: 56

Related to: 10