Viewpoint: a primer for inclusive service marketing theory
Year: 2020
Type: article
Source: Journal of Services Marketing
Authors: Volker G. Kuppelwieser, Phil Klaus
Institutions: NEOMA Business School, International University of Monaco
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: closed
OpenAlex ID: W3048693227