Work

Advisor Project: a Study of Industrial Marketing Budgets.

Year: 1976

Type: article

Source: Sloan management review

Authors: Gary L. Lilien, John D. C. Little

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3048989771

FWCI: 2.308

Cites:

Cited by: 39

Related to: 10