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The Determinants of Purchase Intention on Counterfeit Sportswear

Year: 2017

Type: article

Abstract: This study looks into the determinants of purchase intention on counterfeit sportswear based on Theory of Reasoned Action. This is a cross-sectional study and purposive sampling was applied. Survey data was collected from 200 respondents aged below 30. Using Partial Least Square Structural Equation Modeling (PLS-SEM), result indicated that attitude influences purchase intention on counterfeit sportswear, where attitude is predetermined by materialism and subjective norms but not integrity. Creating an environment which disfavor the attitude towards counterfeits is important in curbing counterfeits consumption issue.

Source: Journal of Applied Structural Equation Modeling

DOI: 10.47263/jasem.1(1)03

Authors: Eugene Aw Cheng Xi, Kenny Teoh Guan Cheng

Institution: Universiti Putra Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3049373355

FWCI: 1.484

Cites: 69

Cited by: 15

Related to: 10