Work

Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

Year: 2020
Type: article
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W3055070237
FWCI:
Cites: 43
Cited by:
Related to: 10