Work

Consuming for the Greater Good: “Woke” Commercials in Sports Media

Year: 2020

Type: article

Source: Communication & Sport

DOI: 10.1177/2167479520949283

Authors: Jeffrey Montez de Oca, Sherry Mason, Sung Ahn

Institution: University of Colorado Colorado Springs

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3062551591

FWCI: 4.638

Cites: 47

Cited by: 34

Related to: 10