Work

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review

Year: 2020

Type: article

Source: Journal of Media Research

DOI: 10.24193/jmr.37.4

Author: Nicoleta-Elena APOSTOL

Institution: University of Bucharest

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3068975155

FWCI: 1.288

Cites: 55

Cited by: 11

Related to: 10