Work

Purchase Preference of Selected Malaysian Motorcycle Buyers: the Discriminating Role of Perception of Country of Origin of Brand and Ethnocentrism

Year: 2007

Type: article

Study design: Observational Study

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Neoh Chee Yeong, Osman Mohamad, T. Ramayah, Azizah Omar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W307136783

FWCI: 1.181

Cites: 47

Cited by: 20

Related to: 10