Work

Modelling emotional and attitudinal responses as drivers of sponsorship value

Year: 2005

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-01-2005-b011

Authors: Flemming Hansen, Anne Martensen, Sverre Riis Christensen

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W307722679

FWCI: 2.543

Cites: 2

Cited by: 12

Related to: 10