Work

Sports Marketing and the Psychology of Marketing Communication

Year: 2004

Type: book

Source: Psychology Press eBooks

DOI: 10.4324/9781410610003

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3077434635

FWCI: 2.508

Cites:

Cited by: 60

Related to: 10