Work

Angular or rounded? The effect of the shape of green brand logos on consumer perception

Year: 2020

Type: article

Source: Journal of Cleaner Production

DOI: 10.1016/j.jclepro.2020.123801

Authors: Liu Meiting, Wei Hua

Institution: Xinyang Normal University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G1422360702, G4869685643

OpenAlex ID: W3079997643

FWCI: 3.092

Cites: 49

Cited by: 33

Related to: 10