Work

Ten Deadly Marketing Sins: Signs and Solutions

Year: 2004

Type: article

Source: Thammasat University Digital Collections

Author: Philip Kotler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W308012567

FWCI: 3.711

Cites:

Cited by: 44

Related to: 10