Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption
Year: 2020
Type: article
Source: Journal of Sport Management
Authors: Xiaochen Zhou, Daniel C. Funk, Lu Lu, Thilo Kunkel
Institutions: East Stroudsburg University, Temple University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3080177385
