Work

Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2020.1807664

Authors: Prashant Raman, Kumar Aashish

Institution: Institute of Public Enterprise

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3080429671

FWCI: 1.546

Cites: 93

Cited by: 22

Related to: 10