Work

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Educational Management

DOI: 10.1108/ijem-05-2020-0264

Authors: Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen

Institution: RMIT Vietnam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W3080700720

FWCI: 5.669

Cites: 49

Cited by: 50

Related to: 10