Work

Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2020.1810101

Authors: Harsandaldeep Kaur, Seerat Sohal

Institution: Guru Nanak Dev University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3081287528

FWCI: 3.35

Cites: 168

Cited by: 22

Related to: 10