The Authenticity Paradox: Why the Returns to Authenticity on Audience Appeal Decrease in Popularity and Iconicity
Year: 2020
Type: article
Source: Journal of Management
Authors: J. Cameron Verhaal, Stanislav D. Dobrev
Institutions: Tulane University, University of Wisconsin–Milwaukee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3081409110