Work

A review of comparative advertising research 1975–2018: Thematic and citation analyses

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.08.023

Authors: Salvador del Barrio-García, Francisco Muñoz-Leiva, Linda Golden

Institutions: Universidad de Granada, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3081451599

FWCI: 5.669

Cites: 64

Cited by: 55

Related to: 10