The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation
Year: 2020
Type: article
Study design: Observational Study
Authors: Millissa Fung Yi Cheung, Wai Ming To
Institutions: Hong Kong Shue Yan University, Macao Polytechnic University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3081661318