Work

Technology product coolness and its implication for brand love

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102258

Authors: Amit Anand Tiwari, Anirban Chakraborty, Moutusy Maity

Institutions: Indian Institute of Management Rohtak, Indian Institute of Management Lucknow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3081683301

FWCI: 8.761

Cites: 104

Cited by: 102

Related to: 10