Work

Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok

Year: 2020

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2020-0238

Authors: Yiran Su, Bradley J. Baker, Jason P. Doyle, Meimei Yan

Institutions: University of Georgia, University of Massachusetts Amherst, Griffith University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3081991245

FWCI: 34.76

Cites: 13

Cited by: 178

Related to: 10