Work

Consumer responses to pictures of co-creating consumers in marketing communications

Year: 2020

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2019-3544

Authors: Karina T. Liljedal, Hanna Berg

Institution: Stockholm School of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3082223715

FWCI: 1.288

Cites: 64

Cited by: 9

Related to: 10