Work

Investigating firm level drivers of salesperson brand identification

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.08.030

Authors: Lee Allison, Karen E. Flaherty

Institutions: Eastern Kentucky University, Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3082337166

FWCI: 2.063

Cites: 83

Cited by: 24

Related to: 10