Work

Visual literacy in consumption: consumers, brand aesthetics and the curated self

Year: 2020

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2019-0099

Authors: Leonie Lynch, Maurice Patterson, Caoilfhionn Ní Bheacháin

Institution: University of Limerick

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3082800423

FWCI: 1.288

Cites: 70

Cited by: 10

Related to: 10