Work

Exploring consumer–brand engagement: a holistic framework

Year: 2020

Type: article

Study design: Observational Study

Source: European Business Review

DOI: 10.1108/ebr-10-2019-0256

Authors: Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III

Institutions: Hang Seng University of Hong Kong, University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3083090482

FWCI: 6.957

Cites: 130

Cited by: 56

Related to: 10