Work

Omnichannel marketing: Are cross-channel effects symmetric?

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2020.09.001

Authors: Venkatesh Shankar, Tarun Kushwaha

Institutions: Texas A&M University, George Mason University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Texas A and M University

OpenAlex ID: W3083532809

FWCI: 7.738

Cites: 74

Cited by: 70

Related to: 10