Work

How does face influence the purchase of imitative new products? Moderating roles of product design characteristics

Year: 2020

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21405

Authors: Chengli Shu, Aiqing Liu, Cheryl Nakata

Institutions: Xi'an Jiaotong University, University of North Carolina at Greensboro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 模仿型新产品开发过程及对新产品绩效的影响机制：中、美、印的跨国研究, 战略联盟网络中的联系和竞合对焦点企业创新的影响机制：中、美上市公司的比较研究

OpenAlex ID: W3083594680

FWCI: 1.032

Cites: 64

Cited by: 11

Related to: 10