Work

Arab-Muslim Americans’ personality riddle and consumer ethnocentrism

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2020.1817646

Authors: Saeb F. Al Ganideh, Iddrisu Awudu

Institutions: Al-Zaytoonah University of Jordan, Yale University, Quinnipiac University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3083953016

FWCI: 1.031

Cites: 117

Cited by: 8

Related to: 10