Work

Dataset on the green consumption behaviour amongst Malaysian consumers

Year: 2020

Type: data-paper

Abstract: This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the foundation. The variables available in the dataset are Environmental Concern (EC), Social Influence (SI), Perceived behavioural control (PBC), Consumer novelty seeking (CNS) and Green consumption behaviour (GC). In addition to the variables related to green consumption, the dataset also includes demographic and media preference information of the respondents. The data was collected via self-administered questionnaire in seven major cities in Klang Valley, namely Shah Alam, Bangsar, Petaling Jaya, Subang Jaya, Puchong, Serdang and Putrajaya. The dataset can have an important role for research in consumer behaviour towards developing green consumers.

Source: Data in Brief

DOI: 10.1016/j.dib.2020.106302

Authors: Noor Aswani Mohd Ghani, Farrah Dina Yusop, Yusniza Kamarulzaman

Institution: University of Malaya

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $500

Funder: Universiti Malaya