Work

Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

Year: 2020

Type: article

Authors: Zehra Bozbay, Emine Karakuş Başlar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3085447314

FWCI: 1.546

Cites: 46

Cited by: 9

Related to: 10