Work

Developing a scale for brand competitive positioning: a study in the home appliance industry

Year: 2020

Type: article

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-07-2019-0167

Authors: Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee, Azarnoush Ansari

Institution: University of Isfahan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3085657147

FWCI: 2.319

Cites: 56

Cited by: 18

Related to: 10