Work

When Personalization Backfires

Year: 2020

Type: dissertation

Source: UA Campus Repository (The University of Arizona)

Author: John Jongsei Yi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3085821541

Cites: 61

Cited by:

Related to: 10