Work

Leveraging purchase regularity for predicting customer behavior the easy way

Year: 2020

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2020.09.002

Authors: Thomas Reutterer, Michael Platzer, Nadine Schröder

Institution: Vienna University of Economics and Business

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Bundesministerium für Verkehr, Innovation und Technologie

OpenAlex ID: W3086963313

FWCI: 4.123

Cites: 47

Cited by: 27

Related to: 10