Work

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

Year: 2020

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-05-2020-0462

Authors: Huiling Huang, Stephanie Q. Liu

Institution: The Ohio State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087019254

FWCI: 19.07

Cites: 80

Cited by: 112

Related to: 10