Work

An integrated model for customer equity estimation based on brand equity

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/1470785320954116

Authors: Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

Institutions: Sadjad University, Ferdowsi University of Mashhad

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087101381

FWCI: 1.031

Cites: 124

Cited by: 9

Related to: 10