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How consumer valuation heterogeneity impacts firms’ profit: Peer influence makes a difference

Year: 2020

Type: article

Source: Computers & Industrial Engineering

DOI: 10.1016/j.cie.2020.106846

Authors: Rui Zheng, Ruibing Wang, Chao Yang

Institutions: Wuhan University of Technology, City University of Hong Kong, Huazhong University of Science and Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Huazhong University of Science and Technology

Awards: G5154664277, 社会化学习背景下产品定价与质保策略研究

OpenAlex ID: W3087257191

FWCI: 0.515

Cites: 43

Cited by: 7

Related to: 10