Work

A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102290

Authors: Shu-Ning Zhang, Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan

Institutions: Huaqiao University, Ming Chuan University, National Kaohsiung University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3087346252

FWCI: 9.285

Cites: 130

Cited by: 82

Related to: 10