Work

An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Year: 2020

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.09.002

Authors: Dubravka Sinčić Ćorić, Andrea Lučić, Ružica Brečić, Aleksandar Šević, Željko Šević

Institutions: University of Zagreb, Ekonomski fakultet - Zagreb, Trinity College Dublin, Universiti Utara Malaysia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087353063

FWCI: 3.094

Cites: 120

Cited by: 32

Related to: 10